The Romney campaign has released their first television ad and sent out a web version of it to their supporters earlier this morning. The ad has a very optimistic tone, and, rather than speaking in platitudes, the ad provides specificity around how a President Romney will differ from a President Obama. Dan Spencer has the transcript : President Romney will have much to do, but approving the Keystone Pipeline, introducing tax reform to encourage job growth, and replacing ObamaCare will be a excellent start. You can watch the ad here . “Day One” Script VIDEO TEXT: “What would a Romney Presidency be like?” VOICEOVER: “What would a Romney Presidency be like?” VIDEO TEXT: “Day 1″ VOICEOVER: “Day one, President Romney immediately approves the Keystone pipeline, making thousands of jobs that Obama blocked.” VOICEOVER: “President Romney introduces tax cuts and reforms that reward job creators, not punish them.” VOICEOVER: “President Romney issues order to start replacing ObamaCare with commonsense health care reform.” VOICEOVER: “That’s what a Romney Presidency will be like.” MITT ROMNEY: “I’m Mitt Romney and I approve this message.” Romney’s ad pleasantly provides a more realistic optimism than the recent Obama tv ad “ Forward .” Obama’s ad not only forces people to listen to an opening chocked full of excuses, it also forces people to suspend the reality of their day to day lives and believe the campaign when they say, “We really promise things are better even though it doesn’t seem like it.” Optimism is the right tone for Romney to hit tempered with appropriate dread of an Obama reelection. On a conference call with Russ Schriefer, Romney’s top ad guy, I questioned why they would choose to launch ahead of the weekend news cycle (a cycle in which huge tales often get lost). Schriefer seemed unconcerned about this conventional wisdom. “I reckon that has become less vital that you launch on a Tuesday or Wednesday,” said Schriefer. “I reckon that with the way news cycles are and the work you guys do, the message gets out,” he continued, “We thought we were ready and we wanted to start the campaign.” I’m not sure that I entirely concur with the reasoning as certainly terrible news tends to be revealed on a Friday for the very reason that it will be suppressed by the weekend lull. But, with the massive online video campaign they have been running they will probably not be lacking in any video coverage from online media. Follow @BenHowe

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VIDEO: Day One